About Us

Who We Are

The first Rich Farm Ice Cream opened for business on July 3, 1994 by David and Dawn Rich on what is known as Ajello’s Farm. The dairy farm originated five generations ago by Dave’s great-grandfather, Raffaele Ajello, on Great Hill in Seymour, Connecticut.

In 1950, Ralph’s son, Thomas, purchased 100 acres in Oxford and moved his farm there. Later, in the early 1970’s, grandsons Don and Dave Rich took over the dairy business and continue to operate the farm even until this day.  The ice cream shop was opened by Dave and his wife Dawn, along with their children, to enhance their already existing dairy farm. Their incredible success later prompted Dawn’s younger brother John to open a shop of his own on the west coast. 

Coming from a successful career in the motocross industry, John decided that he needed to do something new, fresh, and exciting in his life. Although knowing nothing about the ice cream business, John left his sales job to begin studying the processes and economics of the existing Rich Farm business model. He researched day and night the correct equipment he would need to buy and the exact recipes of fan-favorite ice cream flavors, that when he arrived in Connecticut to officially view the Rich Farm processes, he discovered that what he had planned on for his own shop was almost exactly scaled as the shop there. Elated, this helped John realize that he could actually make a franchise 3,000 miles away from the parent Rich Farm a reality. 

Almost 2 years later after countless hours of construction, preparation, and anticipation, Rich Farm Ice Cream opened for business June 6, 2016.

Rich Farm Connecticut
Beginning of Construction
Hardwood Floors Put In
Completed Front Shop
2016 Placentia Chamber of Commerce New Business of the Year
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